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I've also just been told Worms has just hit number one on the 'paid' Android Marketplace – that's with our partners EA Mobile and its EA's first number one so that's incredibly rewarding.

We also released a version of Worms on the Apple App Store in 2009 and have seen good results there too, as Worms hit number one in over 40 countries and top five in over 70. Following on from the XBLA launch, we've gone on to launch Worms onto PlayStation Network and Steam, again topping the charts on both. Microsoft was fantastic in supporting us and thankfully it paid off, because Worms is the second best-selling game to date on Xbox Live Arcade. We'd pitched Worms for Xbox Live Arcade at our then publishing partner THQ and it was turned down by them, so we decided to go it alone. It actually happened more by accident than plan.

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We first started digitally distributing some of our PC games around a decade ago through various online sites, but a few years ago we really moved into digital distribution on consoles. What prompted that decision and how has it worked out? You switched to a digital-only business a couple of years ago. Around a dozen deals are already in place and you should start to see Worms posters, plushes, T-shirts and toys, etc, hitting stores this side of Christmas. We've also just moved into the whole merchandise space and it will be interesting to see how that goes. It's not always the quickest way onto a new platform but having control over your products is a must going forward as an independent studio in our opinion. We want to own our product and control the way it goes to market. This will continue to be the way for the foreseeable future. We self-publish and finance our titles on as many suitable platforms as possible, with the exception of the partnership that we have with EA on certain mobile devices. Our publishing model is pretty straight forward. What's your publishing model at the moment?

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So how has Team17 survived when many of its contemporaries faded away? And what has its major series got left to offer? With Worms Ultimate Mayhem just released on PC and XBLA, and Worms Crazy Golf about to hit PSN, iOS and Steam, we spoke to the studio's managing director, Debbie Bestwick. And with its emphasis on physics-based projectile firing, it is also a precursor to Angry Birds. In this sense, it is very much Northern Britain's answer to Tetris. There have been graphical tweaks, notably several titles in 3D, and various new additions to the armoury, but in essence, everyone knows what they're getting from a Worms title. The ingredients have remained consistent – teams of worms must battle to the last annelid in turn-based combat, using a variety of ridiculous weapons. 17 years later, Worms has been released on at least 25 different platforms, from the Amiga, through the SNES, Jaguar and every iteration of the PlayStation, as well as Java-based mobiles and the latest smartphones.

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